China, crossing a new border and opening up a new market for MV Agusta, whom successfully participated in the exhibition “Eicma China - The Motorcycle Show”, supported by ICE and which took place during the last few days at the National Agricultural Exhibition Center of Beijing.

For three days the MV Agusta booth was crowded with enthusiasts and dealers: enthusiast and a very knowledgeable audience, fascinated by the story of the Italian brand and its models. The F4, the king of supersports bikes, and the Brutale, a perfect combination of form and substance, two bikes that are the pride of Italian products in the world.

The participation in Eicma China, a natural consequence of the growth strategy and expansion in the Asian countries, has become a real opportunity of commercial development thanks to a great many requests of purchase for F4 and Brutale and to the interest of many new dealers for the distribution of MV Agusta motorcycles in China.

On the basis of these flattering signs, MV Agusta has confirmed its decision of evaluating potential partners on the Chinese market in order choose a representative group that can hold up to the prestige and to the commercial prospects of the brand.